Krach Institute CEO Michelle Giuda joined Andrew Ross Sorkin on CNBC Squawk Box to discuss the White House's emerging AI security framework and America's dual mandate: becoming the global capital of AI while protecting our national security.

Michelle Giuda joined Bloomberg Tech to discuss what it will take for the United States to lead in artificial intelligence.

While growing coordination between Silicon Valley and Washington is an important step forward, Giuda noted that leadership in AI cannot be limited to those two centers.

“To lead in AI, this can’t be a two-city story,” she said. “It has to include every American in between — and the allies we need to win with.”

As AI continues to evolve, leadership will depend not only on innovation, but on adoption, scale, and collaboration across borders.

In his keynote address, Keith Krach argues that the defining struggle of the modern era is freedom versus authoritarianism, with technology as the primary battlefield. Drawing on his leadership of the Clean Network, he introduces the Trust Doctrine—grounded in rule of law, transparency, and human dignity—and announces the launch of the Global Trusted Tech Network, a worldwide alliance designed to ensure that emerging technologies advance freedom, security, and shared prosperity across the democratic world.

In this keynote introduction and fireside chat, Representative John Moolenaar, Chairman of the House Select Committee on Strategic Competition with the Chinese Communist Party, and Keith Krach, Chairman of the Krach Institute for Tech Diplomacy at Purdue, explore what it will take for the United States and its allies to prevail in the defining technology competition of the century. The conversation examines China’s pursuit of AI and semiconductor dominance, the role of export controls and enforcement, and why trusted supply chains, allied coordination, and private-sector leadership are essential to national security. Together, Moolenaar and Krach make the case that America’s enduring advantage lies in innovation anchored in democratic values—ensuring technology serves liberty, not authoritarian control.

In this panel, Heather Nauert moderates a candid conversation with Ron Ash, Joseph Larson, Brandon Remington, and James Roscoe on what it will take for the United States and its allies to win the global AI race—and set the standards that shape the digital future. The discussion explores how government and industry can move faster together, promote “buy American” AI abroad, and avoid the Huawei-era trap of warning allies without offering trusted alternatives. From workforce adoption and interoperability to smarter regulation and practical export promotion, the panel lays out a roadmap for building a trusted, democratic AI ecosystem that scales across allied nations.

Panel Participants:

• Ron Ash — CEO and Chairman of the Board, Accenture Federal Services

• Joseph Larson — Vice President of Government, OpenAI

• Brandon Remington — Deputy Under Secretary for Policy, U.S. Department of Commerce, International Trade Administration

• James Roscoe — Chargé d’Affaires, British Embassy

• Moderator: Heather Nauert — Broadcast journalist; Former Spokesperson, U.S. Department of State

In this keynote, Michelle Giuda - CEO of the Krach Institute for Tech Diplomacy at Purdue and former U.S. Assistant Secretary of State - shares the mindset that turns ordinary groups into elite teams. Drawing on her journey from two-time reject to two-time NCAA team captain, Michelle delivers a powerful message about the discipline, urgency, and purpose required for America to perform at its highest level - and secure our freedom and prosperity in the 21st century. This is a call for all of us to rise and perform as the elite team America needs right now.

Senator Tom Cotton, Chairman of the Senate Intelligence Committee, addressed participants of the 2025 Trusted Tech Summit, warning that America’s competition with the Chinese Communist Party across emerging technologies—from AI and quantum to the bio-economy—will shape the future of global freedom. He emphasized that whoever leads in these sectors will determine whether technology advances democratic values or becomes a tool of oppression. Watch Senator Cotton’s remarks.

Israeli Minister of Innovation, Science and Technology Gila Gamliel addressed the 2025 Trusted Tech Summit, emphasizing that technology now sits at the center of the global struggle between freedom and terror. Speaking from Jerusalem, she praised the Krach Institute for its leadership and reaffirmed Israel’s commitment to advancing trusted, democratic innovation—from AI security to global deep-tech breakthroughs. Watch Minister Gamliel’s full remarks.

WEST LAFAYETTE, Ind. — Purdue University announced Sept. 16 that noted alumnus Keith Krach — chair and co-founder of the Krach Institute for Tech Diplomacy at Purdue, former U.S. under secretary of state, and business executive — has been named the 2025 recipient of the M. Eugene Merchant Manufacturing Medal.

The prestigious award, jointly awarded by the American Society of Mechanical Engineers (ASME) and SME (formerly known as the Society of Manufacturing Engineers) is considered among the manufacturing sector’s highest honors, recognizing exceptional innovation and leadership that advance the science and practice of manufacturing.

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Krach Institute CEO Michelle Giuda told Caroline Hyde of Bloomberg: “Real stability won’t come from another round of US-China tariff talks or even a trade agreement. It will come from total American dominance in the next generation of industries. That’s what victory looks like.”